Welcome to P2 People & Places - The cost-effective geodemographic classification

P2 is a comprehensive geodemographic classification from Beacon Dodsworth. It describes the different types of people that live in the UK and is available using postcode or administrative geography to fulfil both public and private sector requirements.

Built using Census and lifestyle data, it classifies the UK population and provides detailed descriptions about people’s lifestyles, attitudes and behaviours. P2 covers a wide range of topics such as:

 Background  Location  Housing  Employment
 Transport  Leisure  Spending  Health

P2 data is suitable for customer focused businesses, organisations that deliver services and institutions conducting academic research or study.

Segmenting, profiling and targeting customers

P2 geodemographic classification is a powerful customer segmentation, profiling and targeting tool. Use it to:

  • Understand your existing customers
  • Identify people types (target market) for your products, services or research
  • Create effective communications tailored to individuals
  • Produce buyer personas
  • Build profitable relationships
  • Increase customer loyalty
  • Deliver efficient services and reduce waste in business processes

To unlock the opportunities demographic profiling provides, you only need a simple postcode list.

"P2 People & Places has not only helped us to expand our store portfolio, but has also enabled us to use our marketing budget more effectively by gaining a greater understanding of our customers and prospects and creating tailored marketing campaigns, specific to each store profile."

David Hart. Supply Chain Director, Vision Express.

"By using P2 People & Places, we are able to identify individual health needs of specific areas and ensure that, when planning health services for the future, these needs are reflected in the clinical services brief."

Kate Edwards. Strategic Healthcare Planner, Patient Access Solutions.

"P2 People & Places has enabled us to improve the effectiveness of our targeted campaigns and provided us valuable insight into how other prospective SmartWater services would be received. The service provided was fast, efficient and hugely cost effective for our business."

Richard Harris. Director of Technical Services, SmartWater Technology Ltd.

What is P2

Study of people by the places they live.

Why use P2

Focus on the people that matter with P2.

Using P2

P2 is used to profile, segment and target.

Making P2

Built using Census and lifestyle data.

Explore P2

Classification types and descriptions.